February 23, 2012

Cross-Sell/Up-Sell Modeling

 

Do you want to sell additional products and services to your existing customers?  Sell premium products and services to your existing customers?  Statistics Solutions’ Cross-Sell Modeling can predict the likelihood of a current customer buying a different product or service from your company, while our Up-Sell Models predict the likelihood of your customers buying premium products or services.

Benefits of Cross-Sell/Up-Sell Modeling

  • Use customer behavior data to identify product and service affinities
  • Turn typical customers in to premium buyers
  • Identify the next best offer for your customers
  • Improve operation effectiveness
  • Maximize customer satisfaction
  • Optimize conversion rates

Who Uses Cross-Sell/Up-Sell Modeling?

While cross-sell/up-sell modeling applies across many industries, this type of modeling has been used extensively in the following industries:

  • Advertising/Direct Mail
  • Banking
  • Call Centers
  • Catalog industry
  • Healthcare
  • Insurance
  • Subscription-Based Businesses
  • Telecommunications industries
  • Retail

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