My name is Dr. James Lani, the founder of Statistics Solutions. My 18 years of statistical consulting experience provides a solid base in both the art and science of market research. The art is in fully understanding the marketing campaigns and goals from the clients’ point of view, the science is in providing cutting edge statistical analysis to develop the most predictive models, and art in presenting findings that are actionable, resulting in increased net revenue.
The motivation to use this art and science capacity led to assisting doctoral students with their dissertations—lots of dissertations. We’ve assisted thousands of students, worked through their research designs, their analyses, their feedback and those of their committees. The appropriate analyses, and the presentation and explanation of the findings became the cornerstone of our student business.
The student business was built, and we have developed into a leading dissertation resource for graduate students. It occurred to us that if we can help doctoral students save a few thousand dollars in tuition, we could apply our analytic skills to drive hundreds of thousands of dollars in net profit to companies by assisting them in their sales and marketing. That’s where predictive analytics came in.
Through the use of sophisticated predictive analytics and modeling of data, we help companies acquire and retain customers, segment customers for precise message targeting, and provide opportunities to cross-sell and up-sell to existing customers. We can show you how the models we build for you become a proprietary asset to you company, giving you a competitive edge, and resulting in higher bottom-line revenue.
I’d be glad to discuss how predictive analytics can become part of your customer intelligence, an asset to your company, and maximize the profit potential from every customer.
Best regards,
James Lani, Ph.D.
To learn more about how we can help you fulfill your strategic objective through data analysis and data mining, contact us.
